I love music videos and I also love TV ads. Well, maybe TV ads that are either created/shot/scored artistically/differently that what one would say is a traditional TV ad. When the two worlds collide it’s usually pretty interesting and admirable. Maybe not so when a “creative” agency perhaps pay a little too much homage to an idea… Anyway, see for yourselves:
Exhibit A: Oren Lavie – Her Morning Elegance
Directed/Created by: Oren Lavie, Yuval & Merav Nathan
Shot earlier this year (January to be precise), Lavie’s stop-motion music video proved to be quite popular on the interweb. The track is from the album The Other Side Of The Sea. The general gist of the clip is involves a young lass acting out what would be a rather busy day in a sleepwalking state on her bed.
Exhibit B: Coldplay – Strawberry Swing
Directed/Created by: Shynola
I confess, I like Coldplay in all their sappy pop/rock goodness. Shynola however, I love even more. Do yourself a favour and check out the wiki entry on this collective and move on to YouTube to see some of their work. Amazing stuff. Anyway, this track for me is probably the stand-out track on their latest album Viva La Vida. A fucking brilliant video.
Exhibit C: Target Australia – “Colour” 2009 TV Campaign
Directed/Created by: Dael Oates for The Campaign Palace
Perhaps lining itself up to be an EPIC FAIL or a stroke of creative genius that’ll see every company under the sun jumping on board the stop-motion bandwagon… Saw this the other day on good old late night TV and the first thing that came to mind was, “Shit, I can think of two things this ad is ripping off…”. Maybe it’s the cynic in me, but you be the judge:
So, what do you think? Creative coincidence or creative convenience?
In another twist, the music video to “Her Morning Elegance” does remind me another music video but I can’t remember the name or artist of… The only things I do remember are that it’s has a female vocalist and the narrative to the video involves a guy and a girl dancing but on the ground and rolling and a stuff. Something involving a bike accident springs to mind also… Anyone out there know which video I’m talking about?
